We are a Dubai born brand that blends luxury, fusion style and comfort into its designs with an Arabic twist. Our brand reflects our identity integrating the charm of Arabic calligraphy in its designs. The Gem is hand crafted to make you shine every time you wear it. The Gem outfits are crafted with care to pamper your skin, with sustainable fashion in mind, most of The Gem designs can be multi styled to give more life to each piece. What started with festive Ramadan wear in 2023 soon found its way to international runways in Dubai, Milan, and Cannes, blending versatile looks and fusion wear in its styles. From abayas, to ready to wear, to couture, accessories, and jewellery there is a Gem for every woman seeking unique luxury fashion.